In this interactive video, a grillmaster showcases the various functions of the multi-purpose Genesis Grill. Unlike a traditional linear video, this experience allows viewers to engage and make choices based on their interests. By asking viewers what they’d like to make on the grill, the grillmaster tailors the content to their needs and preferences, making the experience more personalized and engaging. Viewers can also click on links within the video to learn more information or purchase the product directly. This makes the buying process more seamless and convenient for the viewer, ultimately increasing the likelihood of conversion.