Unlike a traditional linear video, this interactive experience on Adventr’s platform offers viewers an immersive way to discover the ideal tent for their outdoor adventure. Rather than navigating a website with multiple tabs, viewers can engage with the video to answer questions about their camping preferences, such as the frame’s weight, roominess, budget and more. Based on their answers, the video recommends the perfect tent for their specific needs. Additionally, viewers can click on the recommended tent to learn more about its features, see reviews, and purchase directly from REI’s website. This interactive video not only saves viewers time and effort but also provides them with a personalized and engaging shopping experience.