Case Study: Nespresso

Adventr’s interactive video creation platform enables creators to make engaging and immersive experiences. For example, this Nespresso ad takes the viewer on a journey through the perfect coffee-making experience, with the viewer playing an active role in the process.

With each choice they make, the viewer is able to see the direct impact on the character’s coffee experience. The experience is both fun and informative, and the viewer can feel confident that they are making an informed decision about their coffee preferences.

The video concludes with a link that directs the viewer to Nespresso’s website, where they can order the coffee they just crafted. This creates a seamless and integrated experience that brings the viewer full circle from discovery to purchase.

Overall, Adventr’s platform has allowed Nespresso to create an immersive and memorable ad that engages viewers and provides them with a personalized experience. By placing the viewer in the driver’s seat and giving them choices that impact the character’s coffee experience, the ad is able to convey a sense of ownership and empowerment to the viewer, while also effectively promoting the Nespresso brand.

Results

· 95% engagement rate

· 86% completion rate

· 21% link click rate

Techniques for success

· Objects in footage as “buttons”. Use real life objects instead of traditional buttons as interaction points to create a more immersive experience for the viewer.

· Make viewers interact early. Start your adventr with a preliminary interaction to let the viewer know early on that they are an active participant in this experience. Videos with interactions within the first few seconds perform significantly better than videos without.

· Link your website in-video using Actions. Drop an External Link action tile at the end of your adventr to drive viewers to purchase on your site directly from the video.