Marc Jacobs, a subsidiary of LVMH, is a fashion company specializing in the design, manufacture and retail of luxury goods including clothing, shoes, leather goods and accessories.
Marc Jacobs’ marketing team aims to create fun and engaging content that is reflective of their brand identity. They identified two new areas of opportunity with Adventr that could propel their content’s performance to the next level:
· Engage their audience where they already are. In a deviation from the typical high-end fashion editorial marketing strategy, they would target their audience on Instagram.
· Repurpose high quality content. What once was a static video ad with no opportunity to convert interest to purchase now provides seven links to products directly from the video.
Marc Jacobs teamed up with Adventr because they needed a partner who could help them create highly shareable and repeatable content for social media. They wanted to provide their audience with something engaging enough to watch several times to explore different outcomes. With Adventr, they could even enable their viewers to re-share the adventr to their own network in a tap of a button.
· 56% click-through rate (CTR). By adding interactive touchpoints to previously linear content, Marc Jacobs was able to achieve an impressive 56% CTR, which exceeds the industry average CTR 5-10x.
· Zero points of commerce → Seven points of commerce. What once was a static video ad with no opportunity to convert interest to purchase now provides seven links to products directly from the video.